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2014 年 1 月 20 日星期一

The Top 5 Promotions To Run on Facebook	分類: 未分類
Facebook business pages are a bit like nightclubs as there are two broad types. You can use Facebook’s Graph Search to see the first nightclub as a place that is hiving with people (the right sort of people), queues down the block, and a general buzz of excitement. The second is a depressing place containing a handful of sorry souls drinking away their sorrows. It’s not hard to decide which nightclub you’d prefer. And it’s the same with Facebook: your business Facebook page should have the crowd, the buzz, and the excitement. But how do you get it? One proven method is borrowed directly from the world of nightclubs – run promotions. Facebook promotions give users a reason to interact with your page in order to build enthusiasm. There are many types of promotions that you can run. Here is the top five: 1. Competition For small businesses this is one of the most common and effective types of promotion to run. There are many different ways you can set it up but the basic principal is that you offer the user a chance to win a prize if they do something in return. The thing you get the user to do is usually to like your page, but you can decide if other objectives are more important for your competition, like building an email list. You can run competitions by yourself on your own timeline, but the best way to set one up is to use an app. By using an app you can be more confident that your promotion is adhering to Facebook’s rules, plus it looks more professional. Most apps also have a fan-gate that is very useful – with a fan-gate users can only enter your competition if they like your page. There is one other thing to consider when running a Facebook competition: the prize. Make sure it is of value and is relevant to your target user. Keep in mind that prizes where the winner is required to spend money (like a $50 voucher for a shop where everything is $500 plus) are rarely popular. 2. Special Offer A special offer has more limited uses than a competition but this type of promotion can still be very effective. It usually takes the form of a coupon or discount and is linked to a user liking your page in order to get the offer. The best way to run a special offer promotion is by using an app that has fan-gate functionality. 3. Exclusive Content This is another style of promotion that generally requires an app in order to make it work efficiently. With this promotion you offer the user something in return for an action (a like or a share on your page). The “something” could be an eBook or another item that can be downloaded. Just make sure your offering is desirable and of good quality or else this type of promotion will not work. 4. Contest A contest is different to a promotion as it has the potential to generate engagement as well as new likes. The whole idea behind a contest is interaction. It usually starts by asking the user to contribute something. This could be the answer to a question, such as “What is your favorite thing about owning a dog and why?.” Or you can ask your fans to send in a photograph or a video of their dog enjoying life. You then get the other users of your Facebook page to vote on who they think should be the winner (who gave the best answer, had the best photo, or submitted the best video). There’s a lot of interaction with this type of promotion (both in the participation and the voting) that will help to build your page, and drive visitors to your website. 5. Poll This type of promotion is harder to execute and it doesn’t suit all businesses. But if you’re in the right sector and come up with great ideas, polls can work. It could be “Do you like the latest Tom Cruise movie?” with the option for the user to click either yes or no. Or you could run something much more local and specific to your business. Participating in the poll means interacting with your page, which is always good. Become a Popular Place to Hang Out Remember that while Facebook is a great way to build your Facebook page and encourage interaction, there are also reasons why your business should be on Google+ and other platforms. You’ll want to assess all of your social media options, and have a good understanding of the objectives you want to achieve. If you do this right, you’ll know what you’re getting into with Facebook promotions. And you won’t end up hanging with that sorry soul in the nightclub.
發表時間：2014-01-20 10:05 AM [ 訪客留言(0) ] [ 編輯日誌 ] [ 分享至FACEBOOK ]

2014 年 1 月 16 日星期四

Why your business should be on Google+	分類: 未分類
Why your business should be on Google+ Remember when you were a child and your mother told you to stop doing something? As you got older you probably started answering back: “But why can’t I do it?” And you probably heard this response on several occasions: “Because I said so.” So, why should your business be on Google+? It should be on Google+ because Google says so. There are other reasons for being on Google+ (see below), but the fact remains that it is Google’s own social media network, so if you need Google, you need Google+ - because Google said so. Play By The Rules Google is totally committed to its social media platform, Google+. This has resulted in a lot of integration with its other products, including search. This trend is going to continue. But what does this mean in practice? For a start it means that Google is including the “signals” it sees on Google+ to help it rank a website in search. This means the search engine will recognize your website as an authority if you have lots of +1s (the Google+ equivalent to a Facebook Like) and shares through Google+. They also now allow people to use hashtags. These work the same as they do on Twitter, but it is their integration into search that’s interesting. Users can (and do) type hashtags into Google Search (for example, #ipage). Results from other social media networks are displayed but Google+ results are given a higher profile on the page. Then there is Authorship. This is a useful tool that’s gaining a lot of traction around the web. It works by connecting you to every piece of content you produce on the internet and gives you credit for that work. The more you produce and the better it’s received by your audience (as judged by +1s and shares), the higher authority you’ll be given as an author. And Google has heavily hinted that authors with higher authority will rank higher in search results than those with little or no authority. And how do you manage Authorship? You do it through your Google+ account. Other Benefits The other benefits of Google+ happens because it’s actually quite a good social network. It came to the party later than Facebook and Twitter and watched the things they did well, and the ways they did not communicate well: Hangouts – Hangouts are a great tool for small businesses. They allow you to setup up group discussions by either video or chat with up to 10 people, all from the comfort of your computer. Circle and Communities – These are a great way to engage with users and target your messages. Google Local – This is perfect for local businesses and allows you to be found easier in search results. And make sure your business is on Google Maps. Edit Images – Anyone who knows anything about social media will know visual posts work better than text-only posts. Google+ makes it easier to make your images look great with its own built-in editor. As a social network that people use every day use, Google+ still has a long way to go to catch up with Facebook. But it is building and it is becoming more popular. In addition it is increasingly being used by Google to help decide where to rank business websites in search results. So, is Google+ important for your business? You bet it is.
發表時間：2014-01-16 07:08 PM [ 訪客留言(0) ] [ 編輯日誌 ] [ 分享至FACEBOOK ]

Eight More New gTLDs Delegated	分類: 未分類
The Internet Corporation for Assigned Names and Numbers (ICANN) announced that 8 more new gTLDs were delegate, bringing the total number to 91 new gTLD strings. The eight new gTLDs are : .Cheap, .Zone, .Democrat, .Marketing, .Social, .Moda, .Dance and .Agency. Donuts subsidiaries got .Agency, .Cheap, .Zone and .Marketing, while United TLD say .Democrat, .Moda , .Dance and . Social go live. Here are all the new gTLDs that have been delegated up until now : .ZONE Outer Falls, LLC .CHEAP Sand Cover, LLC .MARKETING Fern pass, LLC .DEMOCRAT United TLD Holdco Ltd. .SOCIAL United TLD Holdco Ltd. .AGENCY Steel Falls, LLC .MODA United TLD Holdco Ltd. .DANCE United TLD Holdco Ltd. .BERLIN dotBERLIN GmbH & Co. KG 集团 (xn--3bst00m) – Chinese for “group” Eagle Horizon Limited 我爱你 (xn--6qq986b3xl) – Chinese for “I love you” Tycoon Treasure Limited 中文网 (xn--fiq228c5hs) – Chinese for “Chinese network” TLD Registry Limited .WANG Zodiac Leo Limited .KIWI Dot Kiwi Limited .WIEN punkt.wien GmbH .EMAIL Spring Madison, LLC .IMMOBILIEN United TLD Holdco Ltd. .在线 (xn--3ds443g) – Chinese for “online” TLD Registry Limited .INSTITUTE Outer Maple, LLC .CEO CEOTLD Pty Ltd .SOLAR Ruby Town, LLC .FARM Just Maple, LLC .EDUCATION Brice Way, LLC .GLASS Black Cover, LLC .ONL I-REGISTRY Ltd. Niederlassung Deutschland .INTERNATIONAL Wild Way, LLC .CODES Puff Willow, LLC .TRAINING Wild Willow, LLC .HOUSE Sugar Park, LLC .KAUFEN United TLD Holdco Ltd. .NINJA United TLD Holdco Ltd. .REPAIR Lone Sunset, LLC .BUILDERS Atomic Madison, LLC .COFFEE Trixy Cover, LLC .FLORIST Half Cypress, LLC .HOLIDAY Goose Woods, LLC .SOLUTIONS Silver Cover, LLC .BUZZ dotStrategy Co. .SUPPORT Grand Orchard, LLC .RECIPES Grand Island, LLC .COMPUTER Pine Mill, LLC .ACADEMY Half Oaks, LLC .CAREERS Wild Corner, LLC .CAB Half Sunset, LLC 公益 (xn--55qw42g) – Chinese for “charity” China Organizational Name Administration Center 政务 (xn--zfr164b) – Chinese for “government” China Organizational Name Administration Center .SYSTEMS Dash Cypress, LLC .DOMAINS Sugar Cross, LLCviajes .VIAJES Black Madison, LLC .COMPANY Silver Avenue, LLC .CAMP Delta Dynamite, LLC .LIMO Hidden Frostbite, LLC .MANAGEMENT John Goodbye, LLC .PHOTOS Sea Corner, LLC .SHOES Binky Galley, LLC .CENTER Tin Mill, LLC .RUHR Regiodot GmbH & Co. KG .MENU Wedding TLD2, LLC .UNO Dot Latin, LLC .diamonds John Edge, LLC .tips Corn Willow, LLC .photography Sugar Glen, LLC .directory Extra Madison, LLC .enterprises Snow Oaks, LLC .kitchen Just Goodbye, LLC .today Pearl Woods, LLC .plumbing Spring Tigers, LLC .graphics Over Madison, LLC .contractors Magic Woods, LLC .gallery Sugar House, LLC .sexy Uniregistry, Corp. .construction Fox Dynamite, LLC .tattoo Uniregistry, Corp. .technology Auburn Falls .estate Trixy Park, LLC .land Pine Moon, LLC .bike Grand Hollow, LLC .VENTURES Binky Lake, LLC .CAMERA Atomic Maple, LLC. .CLOTHING Steel Lake, LLC .LIGHTING John McCook, LLC .SINGLES Fern Madison, LLC .VOYAGE Ruby House, LLC .GURU Pioneer Cypress, LLC .HOLDINGS John Madison, LLC .EQUIPMENT Corn Station, LLC شبكة (xn--ngbc5azd) – Arabic for “web/network” International Domain Registry Pty. Ltd. онлайн (xn--80asehdb) – Russian for “online” CORE Association сайт (xn--80aswg) – Russian for “site” CORE Association 游戏(xn--unup4y) – Chinese for “game(s)” Spring Fields, LLC
發表時間：2014-01-16 07:05 PM [ 訪客留言(0) ] [ 編輯日誌 ] [ 分享至FACEBOOK ]

2014 年 1 月 15 日星期三

Chinese Domain Name Sales Taking Off	分類: 未分類
Eranet News on January 15th,2014.According to a posting on the NiceNic blog, the hottest topic at a recent Chinese domain name fair was the public auction of tens of thousands of domains for .cn and the IDN for .china (in Chinese). The names had previously been reserved by the Chinese registry CNNIC. The top 20 domain sales were, with prices in Chinese Yuan (CNY – CNY100,000 approximately equals US$16,550): game.cn CNY3,098,000 gw.cn CNY2,004,000 Lb.cn CNY1,100,000 1234.cn CNY704,000 xx.cn CNY664,000 ys.cn CNY608,000 xin.cn CNY558,000 che.cn CNY522,000 jia.cn CNY508,000 bao.cn CNY504,000 pt.cn CNY470,000 qc.cn CNY400,000 dai.cn CNY380,000 ny.cn CNY372,000 guo.cn CNY312,000 yu.cn CNY306,000 xie.cn CNY304,000 zh.cn CNY254,000 fm.cn CNY242,000 px.cn CNY238,000.
發表時間：2014-01-15 10:30 AM [ 訪客留言(0) ] [ 編輯日誌 ] [ 分享至FACEBOOK ]

2014 年 1 月 13 日星期一

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發表時間：2014-01-13 07:36 PM [ 訪客留言(0) ] [ 編輯日誌 ] [ 分享至FACEBOOK ]

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