What is CRM
Customer Relationship Management, or CRM, is a business strategy that focuses on customer knowledge, satisfaction, and retention. CRM system can help to manage the sales cycle: to attract new customers and retain old customers, providing customer service and further enhance the relationship between businesses and customers, using marketing tools to personalized customer negotiations and services with the combination of corresponding information systems or information technology such as data mining and database marketing to coordinate all customer interaction in sales, marketing and services.

什麼是客戶關係管理(CRM)
客戶關係管理是一種專注於顧客資訊、顧客滿意度和顧客保留的業務戰略。CRM系統能協助企業管理銷售循環：包括招徠新客戶、保留舊客戶、提供客戶服務及進一步提升企業和客戶的關係，並運用市場行銷工具，提供創新式的個性化的客戶商談和服務，輔以相應的資訊系統或資訊科技如資料探勘和資料庫行銷來協調所有公司與顧客間在銷售、行銷以及服務上的互動。

Customer Relationship Management Objectives
(1) Establish a powerful and tailor-made marketing program, identifying your target customer database, closely monitoring the customer's shopping habits and accurately segmentating potential target customers.

(2) Assess the performance of loyal customers, offering different discount plans according to different segments that customer belongs to.

(3) Improve sales strategy by better planning and allocation of resources. Integrate and optimize any future promotional activities, and improve product uniqueness and appropriateness

(4) Monitor customer shopping habits, focusing on improving marketing strategy. Not only exceeding customer expectations in a rapidly changing market environment, but also providing them a wide range of value-added planning services in order to increase customers' sense of belonging

客戶關係管理系統的目標
1. 建立一個個人化、功能強大及獨特的市場推廣計劃，能夠識別你的客戶資料庫、緊貼了解客戶的購物習慣及準確組合有潛質的目標客戶。

2. 評估忠誠客戶的表現，提供不同的優惠計劃分類推廣予尊貴客戶和普通客戶

3. 改善銷售策略，重新規劃及分配資源，整合及優化未來宣傳活動，並提高產品的獨特性和適切性

4.監察顧客購物習慣，重點改進營銷策略，在迅速萬變的市場環境中超越客戶期望，提供多元化增值計劃服務，以增加客戶歸屬感