Customer Relationship Management Objectives

(1) Establish a powerful and tailor-made marketing program, identifying your target customer database, closely monitoring the customer's shopping habits and accurately segmentating potential target customers.

(2) Assess the performance of loyal customers, offering different discount plans according to different segments that customer belongs to.

(3) Improve sales strategy by better planning and allocation of resources. Integrate and optimize any future promotional activities, and improve product uniqueness and appropriateness

(4) Monitor customer shopping habits, focusing on improving marketing strategy. Not only exceeding customer expectations in a rapidly changing market environment, but also providing them a wide range of value-added planning services in order to increase customers' sense of belonging