Hong Kong’s legacy resort corporations are ditching competition for collaboration with just one an additional, as every day arrivals towards the city sank to below one hundred website visitors for each day in the get started of April.
Wharf Resorts, Hongkong & Shanghai Resorts, Langham Hospitality Group, Rosewood Lodge Group, Mandarin Oriental Lodge Group, Shangri-La Inns & Resorts, Harilela Accommodations and Swire Motels have formed an alliance. Cathay pacific, part of Swire, is also in the group, called Heritage Tourism Brands.
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Aside from lineage - their founders are real estate taipans who have invested billions of dollars in Hong Kong over the past century - the corporations are all in the luxurious resort space, which usually isn’t prone to rival chumminess. Joining forces is itself an achievement, said peter Borer, chief operating officer of Hongkong & Shanghai Accommodations that owns and operates peninsula Lodges. Find another metropolis in the world where local luxurious brands are aligning in such a way, said Borer, who came up with the idea.
But when political protests meet coronavirus crisis, never-befores can happen. Arrivals to Hong Kong plunged to 300 readers per working day following a ban since March 25 on non-Hong Kong residents from overseas and regions from entering. This sank further to below one hundred for each working day in the beginning of April, according to provisional data from Hong Kong Tourism Board.
Broadly, the alliance wants its voice heard in restoration planning by openly sharing its views and insights with industry bodies such as Hong Kong Tourism Board, Hong Kong Lodge Association and Federation of Hong Kong Resort Owners. Collectively, the CEOs of the luxurious chains have years of experience and the expertise of global groups.
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The tourism board is planning a HK$400 million ($52 million) recovery drive earliest in June if Covid-19 abates.
Although the chains are already members of the Hong Kong Resort Association and Federation of Hong Kong Lodge Owners, being a smaller group enables it to be nimble in responding to your ever-changing challenges the pandemic brings, said Borer.
A big question however is whether they will pool funds to promote Hong Kong jointly, considering their founders are among the city’s richest people, although these tycoons too have been badly hurt by the crisis. Any joint marketing by eight brands that are inspirational and that continue to shape luxurious hospitality in Hong Kong are likely to be influential in drawing back top dollars to your metropolis.
“A pooling of funds will be necessary, although the amount has not been confirmed,” said Borer. “We are speaking to the relevant agencies and hope to receive some assistance.
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“At this point in time, we are focusing on protecting jobs and the livelihoods of our staff. Our short to medium-term priority is to focus on tourism at home, launching a campaign to inspire local Hong Kongers to feel proud of their metropolis and to appreciate what makes it unique. We will be creating some inspiring experiences for local residents. This will be a cross-hotel collaboration, hopefully in partnership with other major Hong Kong attractions.”
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