Microsoft sets up ad kiosk outside U

Microsoft's video-recording booth parked just outside a U.K. Apple store.

(Credit: AppleInsider)

Microsoft is taking its "I'm a PC" ad campaign directly to the people: the Mac people.

At least, that's the case in the U.K., where an AppleInsider reader spotted a Microsoft-br new balance 802 anded video kiosk just outside a Birmingham Apple store. Microsoft employees were asking passersby to come in and record their very own "I'm a PC" video, presumably for use in a future ad.

It's not clear from new balance 925  AppleInsider's report whether this tactic was actually working, but it's certainly become clear this year that Microsoft is determined to hit back directly at Apple after years of taking punches delivered by the Ma new balance 620 c vs. PC ad campaign.

For almost a year, Apple has reported that around half the people buying Macs in its retail stores are new to the Mac. Those are presumably the people Microsoft is trying to win back int new balance 1223 o its camp with these kiosks and the ad campaign.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, and portals, as well as the evolution of mobile computing. He has  

 written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom. Topics: Mac Tags: Apple, Microsoft, advertising Share: Digg Del.icio.us Reddit Facebook Twitter