Sony Ericsson unveils new strategy
BARCELONA--Sony Ericsson has been hit hard by the global recession, but the company says it has a new strategy focused on services and entertainment that it hopes will get it back on track.
Steve Walker, head of product marketing for S nike air max 2010 ony Ericsson, and Lennard Hoornik head of global marketing for Sony Ericsson show off the Idou phone at the company's press conference at Mobile World Congress.
(Credit: Marguerite Reardon CNET News/CBS In
jordan huarache
teractive)
On Sunday evening here on the eve of GSMA's Mobile World Congress, the cell phone maker, which is a joint venture between consumer electronics maker Sony and telecom equi air max shoes pment maker Ericsson, unveiled a new strategy that it says fuses "communication and entertainment."
At the core of its new strategy is something Sony Ericsson calls "Entertainment Unlimited." Executives were t men huarache hin on details at the press conference here, but the company is planning a strategy that will bring together cell phones with PCs and the TV to share entertainment content.
As part buy air max shoes of this strategy, the company announced MediaGo, which is an extension of its PlayNow Music service. MediaGo adds a service that lets users download movies onto their PC and then transfer them over to a Sony Eric black huarache sson device. The company announced the W995 Walkman phone, which will be able play the feature-length movies.
The service will also allow the transfer of other media, such as mus air max 360 ic, photos, and podcasts. The service will also allow users to sync their phone's music library automatically, subscribe to podcasts, and auto-convert files for the best quality playback.
|
