Currently, the global solar market is extremely unstable. This is from the past few months a number of solar companies restructuring, profitability case can be seen. Frost & Sullivan Asia Pacific Energy Project Manager Irina said that the global credit crunch led to weaker demand in the solar market, especially in Europe and the USA. Irina expects the Asia region in the solar market has great potential.

According to the solar professional website Solarbuzz latest survey pointed out that in July the solar module prices are still lower, U.S. region, following last month fell 9 cents, to continue to decline to $ 4.56; Europe again fell 4 cents to 4.44 euros, continuing to write a record low. The price change is mainly due to supply-side initiative to cut prices in order to seek balance between supply and demand.

The survey showed that the solar module prices have been the first seven months downward trend. Solarbuzz noted that since February, retail prices fell in tandem, mainly because product prices decline. For producers, in order to better cost savings, they also face the challenge of efficiently optimize the internal structure, so as to enhance the anti-risk ability. Irina said that the current economic crisis tightened expensive disposable solar project funding, which has forced many companies to re-estimate the solar market in Europe and the U.S. dominance in order to better adjust their business strategies.

However, according to the analyst firm, said another energy analyst Su Ruite Asia Pacific recently announced economic stimulus plan will bring a new round of upsurge solar market. From a global perspective, the focus has been shifted solar market, specifically, from Europe, the United States traditionally strong markets such as Asia-Pacific region turned blockbuster countries, such as China, Korea, India and so on.

Surui Te said that these economic plan will help the solar panel manufacturers market in the short to medium term recovery. In China issued $ 440 billion economic stimulus plan, solar green energy plan is a key project plan. According to the current situation shows that the Asia-Pacific region will continue to increase the demand for solar energy. So far, many solar manufacturers are actively preparing for the related facilities to meet market needs.

Asia-Pacific region by expanding solar market, multinational companies can better solve the U.S. and European markets in the face of a crisis of overproduction. In addition, many of the world solar energy company will continue to open up the Asian market because of the region's low production costs, skilled employees, which is enough to attract manufacturers to increase investment.

Meanwhile, many countries in Asia Pacific are investing heavily in green energy, government departments have also always pay attention to the development of solar projects, these conditions are provided by the manufacturer will be great prospects for development. Value chain in the solar market, the global economic downturn for the weak liquidity great impact on small companies. In order to enhance market competitiveness, large buy solar panels companies must also seek to enterprise integration, which for a small company, it is a relatively good choice. Benefit both companies to increase the profitability of enterprises, so that there will be conducive to the development of the solar market in Asia Pacific. The current high demand in Asia Pacific, low-cost solar market offers good prospects for development. With the advance of the relevant policies in the region, Asia will become the global solar market new regions.