According to the latest data released by IHS , due to the commercial and utility-scale inverters rapid price decline in mature markets such as Germany and Italy suffered enormous cost pressure , in 2013 the global solar PV inverter market revenue will decline by 9%.

As the leading inverters , SMA 's product quality is legendary. However, for the recent downturn in the photovoltaic market and client capital chain tension , the cost is obviously more important. A micro inverters do Insiders said SMA 's product quality is very good, but do continue to reduce the cost of this is not good .

IHS data released last month showed that in 2012 the average price was $ 0.22 solar inverters per watt inverter 2013 could fall to $ 0.18 average price per watt.

Because the total price of photovoltaic systems continued to decline , including inverter suppliers , including all aspects of the supply chain are under tremendous pressure to cut prices in order to win in the crowded market share. SMA on the market without making timely strategic adjustments , also cost the weight of breath.

These people also said that on the Chinese inverter DC TO AC market, cost and brand influence determines the competitiveness of enterprises , despite the fierce competition in the domestic inverter there is still much room for development.

On a 2012 Chinese inverter chart TOP10 brand market share , the reporter saw the sun power , TBEA , Emerson, Chint, Guanya , Corona , NARI , KSTAR , Samil Power , megavolt new energy and other 10 major inverter manufacturers occupy 73% of the domestic market share . But apart from the sun to sit tight in the top 27% of the power of the market , the rest of the production was not much market share each . Megavolt new energy as tenth in the country has a 3% market share. This is both brutal competition for SMA , it also challenges and opportunities.