Currently the the Xinhua Du Associate Dean, director of the China Energy Economic Research Center of Xiamen University, doctoral tutor, the NDRC energy prices, expert advisory committee members, chairman of the energy security of the World Economic Forum in Davos Global Agenda Council.

The international economic crisis has led to the photovoltaic market is shrinking, and at the same time, China's rapid development of photovoltaic industry, eventually leading to a serious excess capacity. The fierce competition in the low-cost, low-cost lead double reverse, this is the tragic story of the recent PV. It is estimated that in 2011, China's annual solar charge controller module production reached 21GW, occupy 60% of the global output ranked first in the world for five consecutive years.   

2012 U.S. Department of Commerce on China's exports to the U.S. photovoltaic (solar cell) products anti-dumping countervailing investigations to make the final ruling to impose anti-dumping duties and countervailing duties in exports to the U.S. photovoltaic products. If the EU is to emulate the United States in 2013, the Chinese solar energy companies will face real "winter".

Products can not be sold, it means that the funds strand breaks, waiting for many PV companies is likely to be bankrupt. Of course, the market itself is a mechanism of survival of the fittest, survival of the fittest. The of solar panel photovoltaic crisis to China's solar industry development issues.

Solar energy enterprises in the way of seeking short-term response to the crisis, but also from a long-term perspective should be thinking about the development of the industry as a whole. Therefore, the period of photovoltaic enterprises are facing difficulties is the photovoltaic industry self-adjustment, the opportunities for self-reflection. Solar companies how to deal with the current crisis out of the doldrums, and how to seek long-term planning?

First of all, a reasonable grasp of market risk. International low-carbon development to stimulate the demand for clean energy development, local governments have responded to the call of "new energy gave birth to a new economic growth point" and support for "clean" and state-owned banks, of course, based on profitable photovoltaic products domestic solar cell energy companies in a few years time

Springing up generally rapid increase, but the vast majority of photovoltaic enterprises are concentrated in the manufacturing of the components of photovoltaic cells. "Blowout" behind the development of industry consolidation is often, simply, Europe and the United States "double reverse" makes this process even more brutal.

This is a profound lesson, fact, photovoltaic energy varieties as "expensive", their consumption needs government subsidy support. In general, however, the economy is bad, subsidies to reduce this risk can foresee. Therefore, companies must have a clear market positioning, and a better grasp of the market risk.

On a single enterprise, should discover and play to their advantage, bigger and stronger part of their own good, which is often easier than exhaustive successful, more stable position. From the industry perspective, the need to avoid overcapacity and excessive competition in order to achieve the operating efficiencies of industrial production and to achieve the optimal allocation of resources.