Assignment 2
Choose one of the following scenarios to write a report.
The objective of this assignment is to:
·          Develop understanding of the report writing format
·          Demonstrate your understanding of management of a PR campaign
·          Demonstrate your ability to apply PR theory.

The scenarios provided merely provide possible situations for you to think about and use to achieve these objectives.

In writing your report you may create or imagine any situation that you consider appropriate to assure the successful management of the scenario you select.

Use the template provided (also available on the course website) to guide you in writing your report.

WORD COUNT: The word count for this assignment is approx 1500 words. Please note this word count ONLY applies to the key components of the report (Introduction, Body of the Report and Conclusion). It does NOT include the Executive Summary, References and Appendix.

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Scenario 2

Your consultancy was engaged to manage the promotion of an exhibition by 20 Hong Kong artists in Australia. The exhibition comprises 80 pieces of work – paintings, sculpture, photographs, mixed media, video art and other contemporary works.

The exhibition was arranged by the Hong Kong Government’ to promote Hong Kong as a global city and encourage greater understanding of Hong Kong culture in Australia.  In addition to support and funding from the government, the exhibition was sponsored by THREE major Hong Kong companies ( you determine which companies).

The exhibition was a great success, touring four cities – Brisbane, Sydney, Adelaide and Perth – over a period of 9 months. Attendance at the exhibition during this period was 625,000.

It included visits by selected artists in the exhibition to the opening week in each city (3 artists in each city), who also gave public lectures and guest lectures at Art Colleges in each city.

You obtained media coverage for the whole tour, partly because of the availability of the artists, but also because of the striking work.

Your report is for the Minister for Tourism, whose department funded the exhibition. This is NOT a detailed business report but a report about the publicity for the exhibition tour, and the associated media coverage.

Your report should report details of:-

Management of media relations for the tour
General publicity associated with the tour
The management of associated public events
The management of sponsor relations

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Assignment 2 temp