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| 2016 ¦~ 9 ¤ë 14 ¤é ¬P´Á¤T ®É´¸®É«B |
| ºô¸ô¦æ¾PºZ¾P®Ñ¯S½æStrategic Marketing for Non-Profit Organizations |
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Strategic Marketing for Non-Profit Organizations
°Ó«~ºô§}: http://www.books.com.tw/exep/assp.php/af000091430/products/0010391008
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What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other key concepts for managing the nonprofit sector?
The seventh edition emphasizes the challenges of nonprofit marketing and having to influence multiple audiences for long-term success. Chapter one will introduce the three key publics needed for non-profit organizations to grow and prosper:
? ?? Clients ¡V May or may not provide sales revenues, but whose patronage is a key indicator of success;
? ?? Funding Agencies ¡V Businesses and individuals who have to see progress and social value in order to keep providing resources;
? ?? Volunteers ¡V Major resource outfits who find outfits like Habitat for Humanity International essential for achieving its goals;
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§@ªÌ¡G Kotler
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Strategic Marketing for Non-Profit Organizations
°Ó«~ºô§}: http://www.books.com.tw/exep/assp.php/af000091430/products/0010391008
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