As early as 25 years ago, NIKE has rewritten the history of shoes by its air cushioned shoes. Once runners put it on, there will be a different sense. However, customers couldn't see it as this key technology hide in the foam outsole. In an occasional chance, a NIKE designer found there was some air cushioning unit if leave some holes in mid and bottom layer of outsole while he checking samples. From then on, this discovery has changed the face of the industry.
The publisher of Nike Air Max sports shoes in 1987 marks the beginning of the visible science and technology. From then on, each generation of Air Max shoes has some improvement on the basis of the last generation so that these shoes can provide stronger shocking retarding and embody more and more innovation ability. Eventually, the revolution is ended by the releasing of Air Max 360 which is the first pair of running shoe without bubbles in the mid and bottom layers of outsole. Also, based on this key technology. Nike shoes designer Andrew Caine has the inspiration and finally created the revolutionary Air Max 180 running shoes.
When comes to running shoes, the most important factor is that the prominent shock retarding in the sole so as to weaken the damage from the impact while doing sports. In terms of Nike Air Max series running shoes, the soul is filled with air. Andrew tried to put the revolutionary technology of Air Max 360 running shoes in the Air Max 180 series. Through close cooperating with footwear development division Hans Guenther, Andrew researched on the whole palm cushions, and finally know where the cushion should be parted into two halves so as to provide air Max with none bubble heel.
Through designing of the Air Max 180 running shoes, Andrew hopes to continue the Nike air cushioning shoes. He carefully studies each previous paragraph Air Max sports shoes, made clear the key elements of a series of sports shoes clearly. And then he started to draw sketches, thus, he designed a creative work. Through the use of mat leather, Andrew not only establishes the frame for the new no bubble Max 180 running shoes but also provides feet with sufficient support. And this kind of pattern is usually seen in the Air Max series. Through the design of grooves in the forefoot part of sports shoes strengthens the flexibility of shoes and presents the dynamic aesthetic feeling.
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