The Buy The Sneaker became official as a Nike subsidiary with the release of the Air Jordan 12. The predominantly leather sneaker returned to the Jordan 2's faux-lizard skin for its mudguard and incorporated a design inspired by the Japanese flag's rising sun. This shoe's aesthetics are also on point. The pebbled leather, quilted panels and speed hooks of the upper give the AJ 12 a truly distinctive look. In terms of performance, this shoe did not shy away from innovative technology. New materials like Zoom Air cushioning were added to improve comfort and function.

The Air Jordan 12 is the twelfth Air Jordan signature shoe designed for Chicago Bulls legend Michael Jordan. It debuted in 1996 and released throughout the 1996-1997 NBA season. Michael Jordan won his fifth title with the Bulls in the 12, which made the black/red colorway legendary for his performance in game 5 of the NBA finals, often referenced as the "The Flu Game." This shoe is a refined celebration of the amateur World Cup of basketball. That same year, the boldly colorblocked Jordan 12 Retro Black Game Royal was also released.
Jordan Release 2020, The entire upper to be covered in Obsidian Blue while the mudguard and toes are showcased in light Stone Blue, a perfect contrast to the darker obsidian blue. Jordan branding will also make its presence known on the midfoot, tongue tab and heel tab. revealing a dark blue leather upper and a white leather mudguard, with both hues continuing onto the Zoom Air-cushioned midsole. A lighter shade of blue decorates the laces, Jumpman logo on the tongue and liner. The sneaker mostly built with premium full-grain leather, a detail that ended up being somewhat of a disadvantage due to its lack of breathability.