Air Gamma Blue 11s 2013 Jordan the brand

The History behind the Jordan brandIn 1984 a very young looking Michael Jordan stepped onto the court in his rookie year, light's shining, camera flashes going off from every corner of the stadium and fans applauding to the introduction of the young superstar.

During his rookie year Michael Jordan began to fashion off the first ever of the Jordan shoes the Air jordan 11 Gamma Blue Jordan 1's. The Air Jordan 1's were designed by an architect by the name of Tinker Hatfield. Yes, you heard right an architect. Tinker Hatfield simply felt that he can apply the same design principles as he did when he designed buildings and structures to designing shoes for NIKE. Hatfield had joined NIKE in 1981 and in 1985 moved to designing shoes.

The shoes first came out in a red and black colorway to match the Uniform of the Chicago Bulls, the team that Michael Jordan played for. Oddly enough, Then commissioner David Stern had outlawed Michael from wearing the Air Jordan 1's during games for not having any white on them. Despite of this, Michael continued to wear the shoes which led to him being fined a whooping $5,000 for each time he stepped onto the floor wearing the Air Jordan 1's. For some people 5k is a lot of money and it sure is for me but for Jordan and NIKE Gamma Blue 11s it was chump change and it haled in comparison to the amount of publicity and exposure they received for the stunt. NIKE used the fiasco as a promotional tool as a leverage for advertising. It paid off big time, since the first release of the Air Jordan 1's, the Jordan brand has since become a staple in the world of Athletics and has gained popularity even after Michael Jordan's retirement.

Reign of Dominance Since Michael's arrival onto the basketball scene and with his partnership with NIKE, the world never knew jordan 11 Gamma Blue for sale that the two pairing would have such a huge impact in the globalization of athletic footwear, transforming the market and elevating it to a new level.

It's crazy to think that in the year 1985 was the first release of the Air Jordan 1's and since then NIKE has released a new shoe annually. Making each new release more appealing without compromising between performance and innovation. Which is why the Air Jordan brand has become so hugely successful is that with each new shoe release comes with the same innovative design to match with comfort and performance that NIKE prides itself in. Each year that NIKE unveils a new Air Jordan shoe into the line, there is a huge anticipation for each release amongst Jordan fans,sneakerheads, athletes or just the normal person. Each shoe isn't cheap but despite of the high price tag loyalists and collectors alike find someway to get their hands on a new jordan 11 Gamma Blue 2013 pair each year to add to their collection. Jordans or otherwise known as J's continue to dominate the athletic footwear department and sees a continue in steady increase of consumers flocking to buy them each year.

Gracing the store shelvesNow if you're like most people and like me you would think that spending a couple of hundred dollars is outrageously crazy but once in a while normal people like myself find our way into stores that sell these shoes and on rare occasions purchase them. Some shoes can be found in your local footlocker, champs, or finishline stores. But if you are a true fan then you would know of stores that have access to the rarest and the newest Air Jordan's that one can lay their hands on. One store in particular that i have been to is RIF LA, located in Little Tokyo in Los Angeles. I first stumbled on RIF while i was exploring the quite and intriguing streets of Little Tokyo where there are many great eateries and definitely a spot to find unique imported items from Japan or some delicious sushi. RIF LA has it all from the rarest to the newest, all kinds of styles, to different colors and different price ranges. The store is a well known gem for shoe collectors and sneakerheads alike. So if you're looking for some sought after J's, look no further RIF LA will have them and if they don't they'll find a way to get a hold Gamma Blue 11s for sale of the ones you want.