Gucci determined to reduce the operational impact on the environment, in line with plan, Gucci brand's packaging to adjust measures to reduce waste of resources. Transporting goods from the factory with a flannel bags will be specially packaged a pair of shoes to replace with two flannel bags before packaging, gift boxes will only be available to customers requirements. Gucci green humanoid model will be a whole new (mannequin) to replace the original version, the new humanoid models designed by the Frida Giannini to seismic polystyrene (a type of durable and 100% of the original loop material) made with water based paint color, all in Italy.  vintage gucci handbags

Gucci Chairman and Chief Executive Patrizio di Marco said: "To an impartial evaluation before the world's top brands, assessment criteria have not only quality products and service attitude, but also the brand and the social and environmental interaction. In 2004, Gucci all the logistics supply have voluntarily adopted the standards of corporate social responsibility (SA 8000) certification process, which has become a pioneer in environmental protection industry. In the same year, Gucci and Children's Fund (UNICEF) to establish cooperation in the past six years, the brand more than eight million dollars were raised in support of sub-Saharan Africa's poor children and women. The partnership program is an integral part of our value system, as we believe the importance of protecting the environment. "

Brand other sustainable development initiatives:

- Printed matter will be gradually to E-Card and E-Catalogue replaced, customers need only register, select "go green" will be;

- Implementation of the transport optimization plan, the EU four vehicles will be gradually replaced by the European Union five futures vehicles, designed to reduce 30% of the truck traffic;

- Store energy conservation program implementation, including reducing non-business time lighting, lighting sensors, and the replacement of 35 watts energy saving light bulbs;

- Try LED lights, adjusted to replace the marble artificial stone;

- In the furniture manufacturing synthetic alternative to hard wood board.

Through the above actions, Gucci expects to reach the end of 2010:

- Reduction of 35 tons of plastic waste

- Reduction of paper consumption amounted to 1,400 tons (by the introduction of new packaging materials, recyclable bags to replace the box and in the printed catalog and promotional materials, the optimization of paper consumption);

- To reduce carbon dioxide emissions of 10,000 tons;

- To reduce consumption of 4 million liters of gasoline.

Rainforest Action Network (RAN) Lafcadio Cortesi publicity director, commented: "We very much appreciate Gucci to practical action to support environmental protection. Brands to reduce paper consumption and reduce the felling of trees, only powered by the Forest Stewardship Council certified products, not only the protection of Indonesia and other forests around the world, more luxury industry put up a good example for other brands. "

In 2004, Gucci introduced a voluntary corporate social responsibility Corporate Social Responsibilty (SA8000) certification process, currently owned leather goods, footwear, garments, silk fabrics and jewelry supply chain are certified. Certification confirms the brand's business ethics, respect for human rights, the environment, workers and health and safety, and rights in and equal opportunities. More than 400 different product lines are Gucci service supplier and sub-suppliers have to accept the social responsibility of the training. More than 1,000 suppliers and sub-supplier has been approved, confirmed that their operations meet the standards set by the brand. Following the success achieved SA8000 certification, the brand has recently gain another victory, by an initial environmental review, and expected by the end of 2010 to obtain ISO 14001 certification.