“This weightlessness is exactly what Nike strove to capture with its revolutionary cushioning system.” – Nike This comparison is certainly curious, if only because Davis is the opposite of an astronaut. An astronaut, in the most proverbial floating-through-space sense, is a brave man who has the world gawking at him nike air max 1 .

He is also all alone in a silent, far-off and largely unknown place that can’t be pinpointed on a map. While the former might be true of Davis — we are all gawking at him — he is far from being alone. He became the seventh No. 1 NBA Draft pick to sign with Nike in the past 10 years. Only Yao Ming (2002, Reebok), Dwight Howard (2004, Adidas) timberland boots uk , Derrick Rose (2008, Adidas) and John Wall (2010, Reebok) have signed with other brands. Signing with the Swoosh makes sense for the 19-year-old Davis in that he is already comfortable with the brand; he has been wearing Nike for quite some time now. He wore Nike during his National Player of the Year campaign at the University of Kentucky, and he sported Nike Military Blue Jordan IV sneakers for his Hornets promo photos.

The fact that he was the co-MVP of the 2011 Jordan Brand Classic only helped lay the foundation for a future Nike relationship timberland boots sale . Although Davis won’t be the richest rookie in the NBA based solely on money he’ll make on the court, he has set himself up well thus far with endorsements.

This is the second endorsement deal Davis has inked, as he promoted a Sprint mobile app before the NBA Draft. He also applied for a trademark for the phrases “Raise the Brow” and “Fear the Brow” last month, both of which air max trainers may be incorporated with his Nike promotions. There are many reasons why signing with Nike was a good idea for Davis. These are the top three:

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