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2012 年 9 月 17 日  星期一   晴天


Nike is loyal 分類: 未分類

1. Nike is loyal to its family members. Anthony Davis is a great kid, and no one expects him to get into any trouble as a professional athlete. But even in the worst of times, Nike has continued to support its biggest stars when they have gone through personal struggles magnified in the public light — so imagine how much support they give to their “clean” athlete endorsers borse louis vuitton . Nike stood by Kobe Bryant in 2003, when he was accused of sexual assault, though McDonald’s decided not to continue its sponsorship deal with him. The charges were dropped, Nike resigned Bryant in 2007, and his Lakers won the NBA Finals in 2009 and 2010.

Nike continued to back Tiger Woods when Accenture, Gatorade, Gillette, and AT&T split at the time of his very public marriage troubles. Though Nike has dropped a few people from its family, Lance Armstrong (suspected of PED use), Ben Roethlisberger (allegations of sexual misconduct) and Manny Pacquiao (gay slur controversy) have also retained Nike sponsorships, despite public scrutiny north face sale . 2. There’s a lot of money in Nike’s piggy bank. With a market cap of $51.04 billion, Nike ranks No. 352 on the Forbes 2000 list, highlighting the world’s biggest public companies. Adidas ($16.29 billion, No. 558) is the closest of basketball footwear retailers behind Nike.

The Swoosh also isn’t afraid of spending money, shelling out $2.4 billion in marketing last year alone, and continues to evolve in the digital space. For example, consider the Nike+ line that includes the $149 FuelBand, a performance-tracking tool Apple helped develop. Also consider money spent on marketing tools like a 30-foot billboard in Johannesburg, and mobile retail trucks. Simply put: Nike is cool cheap football shirts uk , it adapts well with the time, and it both spends and makes money very well. 3. It’s Nike. Michael Jordan laid the foundation for Nike sneaker supremacy, but active players repping the Swoosh are doing just fine in pushing the brand forward. While Adidas claims NBA greats like Dwight Howard and Derrick Rose, and Under Armour has Brandon Jennings, Kemba Walker and Derrick Williams, Nike has some of the most elite players in the game sporting Nike gear during the regular season, including LeBron James, Kobe Bryant, and the rest of the USA Olympic Team.

 

 

 

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