A digital technology company focusing on the events industry is setting up an office in Hong Kong to better serve its clients in Asia.

The announcement comes as UK-based GenieConnect also secured a parnership with exhibition organiser association UFI to develop mobile apps for its future events.

Giles Welch, CEO of GenieConnect, says the new office will enable the company to work more effectively within the same time zone and meet the growing demand for event technology..

“We have the sales and client services in place to ensure we can meet demands in this area and opening this Hong Kong Office will mean we have the resources and cover the time zone to support our customers fully. Thus, we can continue to supply event organisers with technology that enhance and personalize attendee experience and collect actionable event insight,” says Welch.

Genie Connect provides engagement solutions through apps and web portals for event organisers, corporations and associations to measure and improve attendee experience. Their tools also drive matchmaking, networking and one-to-one meeting management and automated event marketing.

Welch says the Hong Kong office is a direct result of the company’s growing customer base and rising demand for intelligent event technology in Asia.

Paul Woodward, UFI managing director noted that members consider networking a key priority at  events. “We’re excited at the ease for developing business contacts that is afforded by theGenieConnect app and desktop portal. Whether a member is using an iPhone, Android or desktop PC, this new service will facilitate connections among old UFI friends and new business contacts.”

GenieConnect was established in 2010 and has since provided digital solutions for over 1,000 events across the world.  This year, it won the EIBTM Technology Watch award.