2B IH study group

(Consumer culture in HK)

1.     What are the functions of advertisement?

 An advertisement is a way of          and           .That producers can increase the sales and          , also           the consumer to           their produces,           and           in order to            their way of consumption that they will want to buy their goods. 

Creative characteristics of advertisement

l         To attract the consumer, producer always use a          ways to promote 

l         Build up their images through          ,             ,           ,         etc. 

l         Let           or             be the spokesperson as they can create           . 

l         Make use of words,         ,         , and           . 

l         Sell with the effect of movies,           and         . 

l         Creating the illusion that their produce symbolizing(象徵) __________. 

l         Choose to use survey findings, ______________or __________.

l         The advertisement try to match with the __________, then people can easily know the __________ of it.

l         ____________ or ________ are usually used to _________ or __________ the advertisement.

Advertisement strategies

²        __________ __________or _________: exaggerated information, illusion, selective findings and scientific evidence.

 ²        _________ appeals: sex, success, fear, self-______, (個性)__________, (優越感)_________, taste, trendy image…

²        Pop culture and __________ for promotion: local _______, idol / __________, popular characters, songs, movies star……

Right and duties of consumers

Right:

        To __________ of basic need.

        To safety.