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2007 年 11 月 13 日 星期二  |
ans....  |
分類: I.H |
2B IH study group
(Consumer culture in HK)
1. What are the functions of advertisement?
An advertisement is a way of (sales) and (promotion) .That producers can increase the sales and (profits) , also ( persude) the consumer to (recognize) their produces, (srevices) and (concept) in order to (change) their way of consumption that they will want to buy their goods.
Creative characteristics of advertisement
l To attract the consumer, producer always use a (exaggrated) ways to promote
l Build up their images through (characters) , (animals) , (cartoon characters) , (icons) etc.
l Let (idols) or (celebrities) be the spokesperson as they can create (idol appeals) .
l Make use of words,(slogans) , (figures), and (songs) .
l Sell with the effect of movies, (soap operas) and (pop songs) .
l Creating the illusion that their produce symbolizing(象徵) (successful).
l Choose to use survey findings, (scientific findings)or (jargons).
l The advertisement try to match with the (local culture), then people can easily know the (meaning) of it.
l (classical characters) or (music) are usually used to (support) or (contract) the advertisement.
Advertisement strategies
² (misleading messages) or (information) : exaggerated information, illusion, selective findings and scientific evidence.
² (emotional) appeals: sex, success, fear, self-(image), (個性personality), (優越感superiority), taste, trendy image…
² Pop culture and (tradition) for promotion: local (culture), idol /(celebrities) popular characters, songs, movies star……
Right and duties of consumers
Right:
 To (satisfaction) of basic need.
To safety.
To be informed
To choose
To (redress)
To be heard / (complain)
To consumer (education)
To a healthy and (substainable environment).
Duties:
F Be careful and read / (collect) information
F Understand related (legislation)-
F Report to (consumer council). / Disclose improper sales practices.
F Protect /(conserve) environment and (natural) resources.
F Promote consumer right.
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| 發表時間：2007-11-13 09:14 PM [ 訪客留言(0) ] [ 編輯日誌 ] [ 分享至FACEBOOK ] |
| 2007 年 11 月 12 日 星期一 |
| IH.. |
分類: I.H |
2B IH study group
(Consumer culture in HK)
1. What are the functions of advertisement?
An advertisement is a way of and .That producers can increase the sales and , also the consumer to their produces, and in order to their way of consumption that they will want to buy their goods.
Creative characteristics of advertisement
l To attract the consumer, producer always use a ways to promote
l Build up their images through , , , etc.
l Let or be the spokesperson as they can create .
l Make use of words, , , and .
l Sell with the effect of movies, and .
l Creating the illusion that their produce symbolizing(象徵) __________.
l Choose to use survey findings, ______________or __________.
l The advertisement try to match with the __________, then people can easily know the __________ of it.
l ____________ or ________ are usually used to _________ or __________ the advertisement.
Advertisement strategies
² __________ __________or _________: exaggerated information, illusion, selective findings and scientific evidence.
² _________ appeals: sex, success, fear, self-______, (個性)__________, (優越感)_________, taste, trendy image…
² Pop culture and __________ for promotion: local _______, idol / __________, popular characters, songs, movies star……
Right and duties of consumers
Right:
To __________ of basic need.
To safety.
To be informed
To choose
To ________
To be heard / ________
To consumer ___________
To a healthy and _____________ _____________.
Duties:
F Be careful and read / ___________ information
F Understand related __________-
F Report to _________ _________. / Disclose improper sales practices.
F Protect / _________ environment and ___________ resources.
F Promote consumer right.
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| 發表時間：2007-11-12 10:23 PM [ 訪客留言(0) ] [ 編輯日誌 ] [ 分享至FACEBOOK ] |
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