Through preliminary analysis of Runye Court project, we feel that this will be a very web design company strong plasticity projects through professional marketing and planning operations, it not only reflects the strength and image of developers, but should be unique in the high-rise market .

 

Division I after a long period of market research, according to the market as reflected in the background, combined with their own accumulated experience, put forward proposals in line with the market reference for your company.

 

If they can have the opportunity to become a partner of your company, it will provide a system based on highly specific information marketing plan feasibility report, to satisfy your company Goggles.

 

Zhongcheng Albert Real Estate Marketing Management Ltd.

 

table of Contents 

 

First, the market background

 

Second, the project analysis

 

Third, the project location

 

Fourth, targeting tourists

 

V. Product recommendations

 

Sixth, push the case policy

 

Seven, advertising strategy

 

Eight, Sales Executive

 

IX Introduction

 

10. Cooperation mode

 

First, the market background

 

Jinan real estate market has become increasingly standardized, the overall upward trend is in the process of development of the market, I think the Secretary can be divided into two phases, each component element of market characteristics, Brief as follows:

 

(A) Prior to 2099, sales of passive profits stages:

 

Source characteristics: high-income-based, the pursuit of identity and status display, this time a small market choice, customers purchase certain blindness.

 

Developer feature: the strength of the government's strict requirements of the development, the developer strength varies greatly, bound by the traditional concept seriously, do not pay attention to the psychological source and market development characteristics, subjective development, the pursuit of profits, no brand awareness, professional sales organization is extremely exclusion.

 

Project features: product form a single (multi-based), the lack of features, does not focus on the overall plan, and there is significant regional characteristics (focus Qianfoshan periphery).

 

Sales Features: No overall marketing ideas, the blind pursuit of high interest, high price, and no effective performance and promotional practices, do not pay attention to the brand and establish a culture.

 

(Ii) XX years later, the oscillation phase of transition towards norms

 

Tourist feature: source level widely diverse needs, purchase and consumption psychologically become more rational in the event, this time the consumer retail market has gradually become the main force.

 

Developer feature: because of competitive pressures, developers take the initiative to seek new development concept gradually accepted the idea of marketing planning, and professional sales personnel to bring advanced ideas also influenced the thinking of developers began to focus on the needs of tourists, gradually to produce Ding Xiao route to move closer. Brand awareness has been greatly enhanced, a lot of strength, advanced the concept of foreign development companies focus on the good prospects for the development of real estate market in Jinan, Jinan, and then have to seize the market. At the same time as the government of unified management of land resources, land prices began to rise, and to promote the development of enterprises out of profits phase, more reasonable profit, then part of the financial strength of the weak, poor management, the development of the concept of the old small businesses will face a severe test.

 

Special features: product diversification, is still in a multilayer oriented the same time, high-rise gradually recognized by the market, executives also occupied a certain market share. Geographical restrictions increasingly been broken, community planning more reasonable, distinctive, and continuously upgrade the quality of the cell.

 

Sales Features: more reasonable price, the market consolidation trend, the marketing concept gradually accepted by the market with the intervention in the sales organization, increasingly specialized personnel, propaganda constantly refurbished.

 

In the background of these markets, customers, markets, and several developers have undergone major changes:

 

1, changes in customer demand

 

Can afford the price of 2,500 yuan / m2 or less real estate customers, has been upfront pure pursuit to meet the residency requirements, project quality, the pursuit of comfort, security, privacy and direction of change.

 

For can withstand 2500-4000 yuan / m2 prices for customers, the pursuit of the fundamental basis of the above requirements, the more emphasis on personality, connotation and real estate appreciation potential of the overall planning cell more stringent requirements.

 

Can withstand 4000 yuan / m2 or more customers, the first two relatively customers has been a qualitative improvement in the choice of real estate, the focus is on enjoyment, the pursuit of a concept and content, and qualification of developers, real estate visibility, community environment is also very focused.

 

 

Part II: Tea Company expansion project planning book

 

According to historical research, since the Tang Dynasty, tea has become a social life essential commodities, and has a poem "In the morning open seven things, fuel vinegar tea," it illustrates the importance of tea. Tea has been with us for a thousand years, and after our life can not do without him.

 

By the end of 2009, the domestic tea market with annual sales of about 240-250 billion, is expected to reach total sales of long-term scale of XX billion. But the domestic tea market has been in a disorderly competition, producing manufacturers affected by various factors, basic peasant economy is still in the era of small-scale, high cost, technological innovation capability is weak; processing technology and equipment behind; quality control system is imperfect; constrained by funding, size and other factors, inability to build brands. Sales market in the country, there is no a real-known brand-name products, has a number of local brands with high geographical restriction, resulting in sales of single species to a certain size that is a bottleneck, resulting in weakness in a larger expansion. Although the large number of individual tea, but due to the small scale, product quality varies greatly, the price confusion, leading to serious defects Social Credit, foreign brands such as Lipton tea bags, etc. Due to focus on the difficult and most people's spending habits coincide, Although there are high brand reputation, but there is a strong tradition of tea drinking country, but also difficult to become mainstream.

 

Hard to imagine in today's highly developed market economy, there is such a large and highly-growth industry, but no one really famous, but also no one interest group to devote resources to build up a well-known brand, Zhang Yuan, Wuyutai out of Beijing there are a few people know? West Lake Longjing, Biluochun, Anxi oolong, Pu'er familiar to everyone, but who can tell in the end Which brand products have a quality guarantee?

 

Project Theme

 

Modern chain business model to a single domestic famous tea brand integration of resources, quality-oriented, tree letter to the people, to establish the concept of safe tea, seize the terminal market, to create a real brand tea industry.

 

Project Background and the market situation

 

Tea is the Chinese people's traditional consumer products, but also an important part of Chinese traditional culture, Chinese people have a deep-rooted drinking habits, social life has a profound cultural heritage of tea, tea is the Chinese people an indispensable part of daily life China is also the world's largest consumer of tea, the second largest production country.