Specially designed for the guests to take away for the "mini menu"; a variety of illustrations, small and exquisite "weekend champagne lunch", "children's package" and so on, put them in the restaurant next to the elevator, the restaurant door, or before Hall desk, etc., for guests to access. But can not achieve two-way communication, can not get improved suggestions and opinions.

 

Mail advertising

 

That is, by the restaurant restaurant commercial letters, publicity brochures, restaurant news articles, postcards and other direct mail to the consumer advertising form. It is more suitable for some special food and beverage activities, the introduction of new products, the opening of the new restaurant, as well as attract some of the local large companies, enterprises, permanent hotel agencies and old customers and other activities. This approach is more flexible, less competitive, gives a sense of intimacy, but also to measure job performance; but the higher cost, and time-consuming work.

 

Other prints, advertisements on publications

 

Such as in the telephone number of this, travel guides, urban maps, tourist attractions tickets and other places posted food advertising.

 

Outdoor Advertising

 

Through the outdoor road signs, buildings, transport, light boxes and other food and beverage advertising. Such as in the business center area, the main traffic routes on both sides, stations, docks, airports, squares and other pedestrians gathered more areas to do a variety of neon lights, light boxes advertising, roof signs, wall advertising, bulletin boards; Advertising signs on both sides; cars, trains and other vehicles inside and outside the body of the ads; set in the restaurant facilities, such as advertising; even including Guanggu Shan, lighters and so can become the carrier of advertising. Its characteristics are: low cost, advertising duration is long. This approach is very suitable for food and beverage facilities to do the image of advertising, but should pay attention to its advertising should focus on the characteristics of food and beverage products, advertising carrier location and image, should give a unique feeling of novelty, but the existing outdoor advertising in general The most common is the hotel staff of large wall advertising, but the waiter's hat is clearly wrong, so that the line of people laughing and crying.

 

Price difference marketing

 

Refers to the use of existing enterprise service quality and other aspects of the advantages, by reducing the means of product prices to achieve product sales in order to obtain the product market share of a marketing tool.

 

Of course, the price difference marketing has its own advantages, but now we see the most is the overwhelming price of all walks of life tug of war, evolved into a vicious price competition.

 

The so-called price competition refers to the enterprise to improve the product's trading conditions and increase sales of products, and simply to cut prices for none other means of competition.

 

Relatively speaking, the difference in price marketing has the following shortcomings:

 

ヾ price competition is easy to follow the example of a competitor, it is easy to lead competitors to teeth for retaliation, as well as a lose-lose, can not improve economic efficiency; to cut prices as a means, although you can attract customers at once, but once the return to normal prices, sales Will be greatly reduced.

 

ゝ hotel product quality decline. Due to excessive price cuts, the hotel in order to maintain normal profits, only to reduce the cost of the cost, such as reducing or reducing the number of service supplies, the number of products, and ultimately affect the quality and quantity of hotel products, reducing the hotel standards.

 

ゞ affect the entire hotel brand. Brand hidden product standards, it can improve customer awareness of the product, stimulate the customer's desire to buy, and ultimately improve customer preferences. Price cuts affect the hotel brand should have the standard, which lost the guests of the hotel's feelings and preferences, reducing the hotel in the community image and status.

 

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