If you take the time to write an article that has only 1,000 readers, one million people in the world can ªw¾þ¤]¯àú£ªÎ¡A§AÅ¥»¡¹L¶Übenefit from what you write.

 

So why do you spend more time creating content when you already have some of the best customers to benefit from?

 

Halpern has an 80/20 content strategy, which means he spends 20% of his time creating and 80% of his time marketing.

 

While this is a fantastic strategy and if you are a newbie and need to grow your audience quickly, content marketing experts warn that sticking to this strategy can mean you can not satisfy an existing audience.

 

Mark W. Schaefer of the {grow} blog wrote:

 

The only people who create the long-term business value for you are your core audience - your reward readers. In fact, I think "repeat customers" are the most relevant metrics for business-oriented content, including blogs, podcasts, videos, and even Pinterest pages.

 

Of course, there must be a promotional element to help attract new readers and help you find the chance to be found by people who want and need your content. But spending four times as much time on self-promotion and value creation can cause traffic spikes but may not result in loyalty to readers.

 

 

So how can you grow your audience while still working to create great value for existing readers and followers?

Here is a plan: Give yourself a quick victory in an automated strategy and checklist.

 

We typed one for you in this article. Keep reading to learn how to use it.