Option 1: Network Marketing Promotion Plan
First, the company profile
The Vansino Royal Club brand inherits the taste of the noble socialism of the Italian Royal Club in the 18th century. It represents the style of today's international senior club members, and injects fashion, comfort, health and vitality into the design style. It is today's fashionable city of Rome, Italy. International famous clothing brand. With its fresh style positioning, it naturally integrates outdoor sports with business and leisure, and injects more personality styles into fashion mainstream elites.
Second, market analysis
1. Target population analysis
Vansino is focused on high-end men's clothing, mainly in the two series of formal wear and royal music. The target customer base is between the ages of 18 and 50. They are children of wealthy people who are pursuing fashion or mature men who have achieved certain achievements. They all have a relatively stable economy and a high level of dress and dress.
2. Analysis of development prospects
Clothing is indispensable for people, and there is demand at any time. Chinese men’s wear starts later than women’s wear, and it is also behind women’s clothing in terms of style, style and color, but the development momentum is very strong. Men's brand products and color are relatively simple. To solve these problems, product innovation is the basis for the sustainable development of men's wear brand, and is an effective way to solve the problem of homogenization of men's brand products and simplification of product structure. Men's product innovation includes product series theme or innovation of consumption concept, style, color, surface accessories, sewing process, garment finishing process and other factors. The theme of the Vansino Menswear brand is innovative in terms of consumption concepts, styles, colors, fabrics, craftsmanship and other factors. The development prospects are very impressive.
3. Competitor analysis
Investigate the major men's wear brands in China's mid- to high-end population, understand their market dynamics, and analyze.
Third, the promotion goal
1. The industry broadens the sales network and provides customers with convenient and fast online sales points by means of network interactivity, directness, real-time and global.
2. Increase website visits and achieve website marketing goals.
3. Improve departmental performance.
4. Improve company performance.
Fourth, the promotion method
Station promotion
In the station to interact in Taobao, Taojianghu, Amoy community, regularly publish the dynamic, keep an eye on other Amoy friends dynamic, take the initiative to reply, try to make your own reply. In addition to this, find out the participation requirements and event time of various activities, and the event promotion page. See the Taobao activity list for details.
Out-of-station promotion
Can promote the company's products from the ergonomic aspects (such as: all aspects of apparel fabrics, ventilation, etc.)
1, blog, microblogging marketing
Blogs and Weibo are getting more and more people's preferences. A large part of people's information is obtained from blogs and Weibo. Now blogging and microblogging marketing has become one of the main promotion methods of online marketing. The following is a promotion plan for blogs and Weibo marketing.
Platform selection: We can choose several platforms that are more well-known than Baidu Space, Sina, Tencent, Tianya, Soso, Yahoo, etc.
User name classification: The same platform registers multiple accounts, one primary account, and multiple secondary accounts. The user nickname is drawn from different hobbies. In the future, the user will release relevant knowledge about his or her preferences, join relevant blog groups and micro-groups, meet people with the same preferences, and increase the number of fans. Multiple users are interacting with each other. Can be divided into the following aspects: travel, clothing, luxury goods, photography, IT, food, travel, the latest news.
Blog, Weibo content: travel, outdoor, gifts (as gifts), leisure, product shoddy identification, activities, product materials. Virtual character dialogue (use our series as a character: Nordic fishing port, wild salon, Alaska, classic fanaticism, in the form of verses or lyrics, as far as possible out of product features and highlights).
2, Baidu know, forum, encyclopedia, post it, question and answer promotion
With the growing trend of e-commerce, search engines are becoming more and more commercialized. Baidu knows, forums, encyclopedias, and post bars are increasingly catering to the creditworthiness of netizens. Netizens need to know about a product, and more will know through Baidu. , encyclopedia, post bar and other ways to understand, Baidu know, forum, encyclopedia, paste bar promotion is a very good choice.
Consultation: Which brands do men have? How about Vansino menswear? Is there a sale on Vansino Men's Online? Does Fansino have an agent? How does Taobao search for a lot of products from the Vansino brand, and the price is different, how can we ensure that I am buying genuine products? How to tell the authenticity of Vansino men's clothing? . . . . . .
Register multiple accounts, you can also ask your friends or classmates to ask questions or answer questions. Note: When registering an account, think about its unique user name (such as the company's men's wear series: Nordic fishing port, field salon, Alaska, classic fanaticism) and the role of the classification of each number, can not be confused, and must grasp The time period of the answer.
3. Forum Marketing:
Basically, it is similar to Weibo marketing. It means that there are restrictions on the number of forums, so it has a controversial topic, which has caused discussion and resonance among netizens.
4, QQ group, Ali Wangwang group and other chat tools to promote
Chat tool is an indispensable contact tool for netizens. As the name suggests, using chat tools to promote company products is also the fastest and most convenient way to promote. However, as the advertising tools become more and more serious, most netizens are very disgusted. Therefore, when promoting chat tools, you must master relevant skills and not promote the links. If this is the case, the group friends will not only accept, but can easily Considered as a typical advertiser, it is out of the crowd.
For example, QQ group promotion: use dozens of qq, each qq join dozens of groups, send the website once a day. Average, 50 qq* Each qq joins 50 groups * 50 people per group = 75,000 people watch. If qq is more, more groups are added, and a large group is added. The number of people in each group is more, and the publicity effect is better. Even if you exclude qq users who are not online, the effect should not be underestimated. To bear the burden of humiliation, not afraid to be kicked. The other is that the QQ group can send group mail, for example, you can recommend the wonderful content on your website ******.com in the mail. Aliwangwang and other chat tools can also be operated according to the QQ group promotion method.
5, group purchase marketing
With the rapid development of network information, people have learned to use the best methods to sell the most products under the premise of maximum profit to get the best benefits, and consumers are constantly seeking high quality and low price. Group purchase is to gather the consumers who need the local demand to jointly purchase the products they need. In the case of such large-volume sales, the merchants reduce the cost of warehouse management, running business, etc., which naturally reduces the cost, and can naturally reduce the product. price. Therefore, group purchases bring the benefits that consumers want to consumers and consumers. Therefore, group purchases are increasingly influenced by merchants and consumers. This is also an effective program for fast marketing and brand promotion. Group buying platform with large flow: handle, beauty group and so on.
6, platform promotion
Classified information promotion: Publish product information of its own company on each platform. Each platform registers an account in the name of the company, publishes product information of the company, adds external links, pays attention to the title of the Gong, regularly releases product information, and regularly updates product information.
Platform advertising promotion: choose the platform that is most suitable for your company's products, sign an agreement with the platform, the platform will advertise according to the company's needs, or promote the network through search engines. (paid)
7, SMS, email promotion
SMS promotion: maintain old customers, send blessings on holidays, usually send men's knowledge on a regular basis; develop new customers, lock customer groups, SMS group sending software.
Email promotion:
Group mail promotion, mail signature automatic reply promotion, mail reply top (Mingyue)
8, release task promotion
Publishing a task at a Witkey store not only attracts people who accept the task, but also attracts a large number of onlookers. Take advantage of this one-to-many spread advantage.
9, recruitment promotion
Nowadays, with the development of science and technology and society, the trend of machine tools replacing people's work is becoming more and more obvious. It is a common social phenomenon to have nothing to do. Jobs have become a scarce resource. The slogan of "serving the people" has become a struggle for power. Pronouns, job-hopping has become commonplace. It can be seen that the recruitment website is a hot spot for people to pay attention to, and each applicant wants to find a position of their dreams. This will definitely investigate the company, and the company website is the best object of investigation. It can be seen that the promotion on the recruitment website will have a good effect.
10, gift promotion
Gift promotion has become a trend, the value of gifts is not much, but the mind. While satisfying the psychological needs of customers, the company's products are further promoted to further promote sales and improve the rate of return.
Greeting cards, other gifts with company logos and websites (eg calendars, socks, gloves, scarves, ties, belts, etc.).
11, WeChat promotion
Nowadays, the e-commerce of computers has become popular everywhere. With the intelligence, portability, portability and popularity of mobile phones, the mobile phones of all major platforms are networked, and they can shop anytime, anywhere, and connect with friends and family to obtain information. As an important chat tool for mobile phones, WeChat is more and more popular. It can be seen that WeCin promotion will become an inevitable means of future network marketing.
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