That is we all know Hong Kong is a high level of consumption city. That means it will have a lot of feasible opportunities there are three target groups.
  The first group consists of those who want quality or unique lifestyle. They are having high or high income. The second group consists of those who face need to decoration their new house. The third once consists of those who want a healthy lifestyle[11]  beside that a lot of international company would rather spends money to decorate their company for instance: Mid-Autumn Festival, Christmas Day, Hong Kong Special Administrative Region Establishment Day, and National Day of the People's Republic of China. Those of that it will bring a lot of feasible opportunities.

In recent years various types of fairs have developed in Hong Kong in recent years many people love to go to there fairs. They are nice to go to because you can stroll around before making a decision to buy something

In the coming year B&Q will have a fair we know that In Hong Kong consumers are becoming more and more in favor of trade fairs that provide retile services the customer enjoy stalling around the fair. When customers want to buy house ware whether it is a piece of furniture electrical appliances of construction material they of ten have to spend a lot of time looking for it. It took a lot of times

We had collected so opinion of some customer there are many new products of different prices and customers get to know what new. There fair offers discounts and there are more choose here than what you can find outside. Customers can also buy it right away customers tend to choose brand-name products as customers have more confidence in them. If it is a lesser-known brand, we probably would not buy it here. Some of customer said that price is one of the reasons we come here. It also has a wider complete product range so we have more choices in fair .B&Q initiated a one-stop house ware fair in we mainly invited sold agents to take part in the fair. The customer will not find parallel imports and definitely no counterfeits in this fair. Also our organizers also participate in the quality control of products.[12] 
  B&Q have worked with retailers to organize this fair we have joined forces to work together. The advantage is as an news of the brand we do not have much direct contact with our customers but during this fair we can face our customers directly we can find out how much Hong Kong consumers recognize our product Our fairs is to help us promote our products to families and direct users

In businesses, it is believe that the more retail shops you have, the better because it offers convenience for consumers[13] 
  Where the businesses operator can have direct contact with consumer’s consumers can physically touch and experience the products and enjoy a much better shopping experience B&Q highly respect our retailer’s efforts because they face consumers every day after all we are further away from customers

B&Q do our best to persuade them in maintaining our alliance and we would also run regular tests to review their performance B&Q would then discuss our findings with them and exchange opinions.

B&Q value quality over quantity

We would rather have fewer retailers in order to win their hearts so that they would do the business wholeheartedly for us. It does not matter. If we receive fewer orders.The most important thing is doing our order perfectly If we carry out orders half-heartedly and our consumers make complaints it’s hot worth it.

 
  Market strategy of B&Q

Once our define our target customer. Them we can know about our competitors and then we can set up a strategy to buy the right stock. As a small business B&Q make comparisons with our key competitors.

We compare the stock product types, color, price and the direction of our company’s prices and the direction of B&Q development. We a unique combination of all these, and create our own characteristics within B&Q
  our products are about lifestyle out target customers are those who demand quality in life we have to find products that are suitable for them people who pursue a butter lifestyle tend to have a higher income. They first think about. The quality of product[14]  before considering the price or the brand name so when we look for products we must first identify, the market demands, we have to meet, or even surpass those demands. Then it will be much easier for us to succeed. If one provide merely what is needed, one will soon be replaced, of forgotten.

B&Q know that the price of a product is closely relate to its perceived value by customers
  B&Q will set up a upstairs shop and limited supply 

This is our company’s new attempt because shop rents have gone up in recent years this is an upstairs shop run by a partners.[15]  They mainly distribute our products. Since it is less likely for an upstairs shop to reach new clients they need to carry out direct marketing they must also ensure their existing clients are satisfied so that they might bring new customers in through word of mouth.
  B&Q will promoted a set of furniture, but that must be high quality and with limited supply we do not sell goods that can be seen every where 

A complete marketing strategy includes a good promotion provide a product with exposure so that more consumer know a bout it. A place offers a channel for the product ot reach the consumers.