The Golden State Warriors’ brand has taken a lot of hits in the past 30 years.  One playoff appearance since 1994, horrible ownership and not one All-Star since the infamous Latrell Sprewell left the brand on life support.

 

Bill Simmons' Grantland.com article “How to Annoy a Fan Base in 60 Easy Steps” is a great read that sums up the fans’ frustration since the last Warriors’ championship. Oh yes, the Golden State Warriors have won an NBA championship, but that was back when Rick Barry was on the court (1974-75).

 

To summarize the article, terrible ownership, bad decisions—decisions made just to show the fan base that an action was taken—and apathetic leadership led the Warriors' brand from the top floor of the NBA to a place where the Clippers once lived. 

 

Joe Lacob and Peter Guber fully understand the bigger picture.  Lacob was a partial owner of the Boston Celtics, who have championships as their middle name.  Guber’s successful career in the entertainment industry is hyping up projects and delivering a strong, finished product that drives consumers back.