At a press conference on Wednesday, Radisson's logo - normally ubiquitous - was noticeably absent.

Some of the ​nfl shirts top corporate sponsors like Anheuser-Busch, Visa and McDonald's, had also voiced disapproval over the league's treatment of its player scandals - including the decision to allow Peterson to continue to play.

Peterson was pictured on Tuesday leaving his Minnesota home to join his teammates for practice.

But the Vikings announced it was reversing its decision the following day after a time of 'further reflection' on the issues surrounding the case.

Peterson's high school football coach weighed into the furor on Wednesday, revealing how he used to beat the star player when he misbehaved - and claimed he was thanked by him afterwards.

Booker Bowie said that the Minnesota Vikings running back would get up to three lashes with an 18 inch long wooden paddle he kept in his office as part of what he called 'tough love'.

But afterwards rather than crying or complaining to his parents, Peterson would simply say: 'Coach, thank you', said Bowie. 

'Adrian understands corporal punishment...it's not intended to hurt anybody, it's to get them going in the right direction. I have never had a problem with parents calling anyone complaining.

'The way Adrian came up, his parents, his mother was disciplining him. He understands it, it helped his team mates, his classmates. I think that’s what he was doing (to his son).'

Bowie said: 'His intention was not to abuse the kid. He understands corporal punishment and I don't think his intention was to abuse the kid.

'We all sometimes make mistakes, not intentionally. He just needs to move on from it. I think he's suffered enough. I think he's learned from this'.

Corporal punishment is legal in Texas but it can result in a felony conviction if it is judged to be too severe.

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