Tencent QQ online shopping platform on the weekend, a formal access Alipay and on-line. Prior to this, Tencent own layout electric's business has been only to use the own TenPay system. The industry view, the impact of the matter is that: the Alipay suddenly inserted into the hinterland TenPay site. The Analysys statistics show that in 2011 domestic third-party payment industry, Alipay ranked first, accounting for 46% market

share, TenPay living in second place with 21% of the share.

In addition to access to Alipay, Tencent electric providers also strive to introduce more industry partners. Informed sources, Dangdang will also become important partners of the QQ online shopping platform in June, will be stationed in the QQ network buy books channel, will also contribute to maternal and child channels settled in July and August.

May 18th, Tencent group structure adjustment, the the Tencent Department of Electric's business independent dismantled, set up Tencent electricity provider holding company, Tencent, the original super online shopping, QQ Mall, patted net three-tier structure to become self-employed business synthesis of two plates of the platform and open platform QQ online shopping platform. , Tencent power $ 1 billion of investment in the development of its medium-term target is 5 years, the total transaction amounted to 200 billion yuan.

This independent business with Tencent electricity providers to accelerate the opening up. Tencent power inside, access Alipay be regarded as established step in the systems engineering. Since last year of the spin-off and integration scale brewing, $ 1 billion investment also synchronize instigated, the organizers of combing the payment system and other specific matters began to rise.

Some industry analysts believe that Tencent electricity provider business spin-off independent makes this more convenient and rapid decision-making. The Tencent electricity supplier, Assistant General Manager, Song Yang said that this plan had been identified since the beginning of last fall on the line the Tencent super online shopping platform, and began to promote the contact with Alipay.

In fact, QQ online shopping access Alipay is not realistic. Tencent electricity supplier integration, a series of original investment in the vertical B2C businesses will play an important role. Such a good music to buy assume footwear Channel, Yi Xun addition to the responsible 3C, has become the operational side of its self-service platform, which previously have access Alipay. Demand coupled with the open, external partners are widely supported by Alipay, now no longer possible to pay Po channels clear.

Support Alipay will QQ online shopping platform to bring a lot of good. For the payment of the C-terminal has been the habits of highly viscous, as a matter of user security, basically selected a very few replacement. A payment industry, in view of Alipay huge user base, the initiatives for Tencent electricity's business to reduce the inhalation of the threshold of more users.

On the other hand, Tencent little damage. Tencent's own electrical business volume of nearly 30 billion yuan last year, Ali's B2C mall Lynx there is turnover of 92 billion yuan, the Taobao while 600 billion of transaction volume. An electrical business executives said the difference of the two sides still, now Tencent and do not have to worry about the so-called part of the data by Ali Mastery hurt their competitiveness.

Be considered to understand this Tencent electricity supplier. "These executives said, Paypal, just pay one of the channels, TenPay together to provide users with more choices. Moreover, users or Tencent users, and will not have nothing to lose.

Tencent power business executives also said that this is for companies to expand more

payment channels to facilitate, not to mention the QQ online shopping platform also offers more payment ways, including online banking and cash on delivery. This also allows them to feel more at ease, will not produce too much dependence on Alipay. Easy fast cash on delivery rate of more than 60%. For TenPay, perhaps do not have to worry too much, the aforementioned payment industry, said access payment treasure play the incremental effect, the user TenPay now does not have a significant shunting.