Party payment transaction process: third-party payment model allows businesses to look at less than the customer's credit card information, while avoiding the repeated public transmission of credit card information in the network caused by the credit card thefts. General mode of operation for the third-party payment: the buyer to purchase goods account payment is provided by the third-party platforms, third party to take online payment gateway custody of the purchase price is received, notify the seller payment credited into account the requirements of merchant shipping; buyer after receipt of the goods, inspection of goods and confirm, inform the third party payment; third-party transfer of their funds to the seller's account. The essence of the process of this transaction to complete the settlement of credit guarantee intermediary services.

1. Consumers must be registered as users of Alipay, and maintain a PayPal account to pay enough cash (you can recharge through online banking to achieve);
2. If there is no PayPal account, Alipay to provide online payment function of the major banks;
3. Alipay shopping, select the online payment, and then select the Alipay payment to pay after the success of Alipay immediate delivery after receipt of the goods, Alipay to acknowledge receipt of the goods;
4. After the receipt of goods according to the mode of transport (express delivery, surface mail or EMS) arrive after a certain period of time, if not confirmed payment, the payment will automatically enter the seller's account;
5. Use Alipay payment for consumers, and do not require any fee. (Non-Taobao transactions, more than 5000 yuan a month to collect the small fee)

1.Brand strategy
Alipay since the beginning of the establishment, on the adoption of the strategy to waive the transaction fees and other free services, its competitive strategy is to let new participants to adapt to online transactions, online payment habits and transferred to the Company's website up to promote a competitor's experience . February 2, 2004, Alipay launched remittance free of charge, either city or off-site transactions, will be no charge for transactions completed through Alipay.

Meanwhile, despite the free service, but are equally committed to provide first-class customer service call center for members.

The ndv campus e-commerce - North China Institute of Science and Technology campus e-commerce platform this brand strategy, establish Alipay brand has achieved a great service.

2. Focus on solving the credit problem
Alipay, the original secured transactions, have been proposed or the introduction of real-name authentication, digital certificates, payment of the shield and other measures, and adhere to the free provision of services. In the number of users exceeded one hundred million to pay to upgrade the trust plan in 2007. The previous proposal is more like the popularity of a concept at this time to upgrade this many people feel empty trust plans to have practical significance. After the establishment of strict standards and a large number of merchants audit, Jingdong Mall, Giordano, Daphne, eLong, Green Forest digital fourteen shopping sites reviewed, the first batch on the website posted Alipay trust business "golden logo. They also announced that consumers in the future in the trust business shopping event of fraud, Paypal will be liable for compensation. In fact, in these huge amounts of data based on the Taobao sellers credit Alipay transaction records has become the most treasured capital Taobao sellers and buyers to make purchasing decisions is the most important reference factors.

Construction Bank and Alipay to launch the sellers credit even to these huge amounts of data as a judgment credit, decided to loan the most important factor. Accumulation of credit compared to traditional bank lending and repayment record, this kind of transaction records is undoubtedly much more detailed and accurate.

Selection of the best business model in 2008, Paypal won the title of the best business model. Performance Alipay "good business model itself has a social responsibility or social responsibility into the business model into the" concept.This strategy has been widely recognized by the people, to establish a brand Alipay feats.

Alipay even started for a number of external business credit card processing gateway guarantee. Shao Xiaofeng, said, "After more than four years of development, Alipay has accumulated vast amounts of data. In addition to the merchant's license, business license, merchandise authorization static information, as well as merchants in the payment on a large number of dynamic information, including a variety of transactions and payments, plus pay the treasure with external merchants, the exchange of large amounts of information by external agencies, the combination of the three data Alipay to create a credit system to provide a foundation. "

In addition, domestic barriers to credit card payments, but also to a certain extent, limit phone card scenarios.As the country faces the risk of credit card cash domestic phone card does not support the personal credit card acceptance. That is, if users need to pay the friend, can only use a debit card rather than using credit card payment.

A payment industry experts told Sina science and technology, a very wide range of scenarios of the U.S. credit card, wherever basic pay by credit card, there is no need to in order to cash consumption. In addition, the financing environment in the merchant processing United States, SMEs do not need with the cash to prepare for the funds. More importantly, the high cost of this cash, for example, 100 cash, and may actually only get 97 dollars, credit card sets the United States rarely occurs.

In China, the credit system is not sound, credit card cash malicious fraud news is often reported in the newspapers. China's introduction of tougher laws, according to the amendment of the Criminal Law of the People's Republic of China, knowing nothing of the repayment ability of a large number of overdrafts, can not be returned, be liable to imprisonment for three years or criminal detention.

Foreign credit card is free to take no additional fee, no credit card cash banks have to charge a fee, POS machine cash policy strictly limited. "Lu Tianshun said, CUP hope that by controlling the POS terminal to manage the credit card cash and businesses tax evasion evasion mobile phone card so do not take the unusual way terminal, and the management will be very confusing.

Lu Tianshun to pay the company's innovative products, CUP some credit card payment service boycott, the CBRC is also more conservative, some banks and companies such acquirer cooperation require customers to deposit the full margin. Therefore, policy risk, but also to some extent, hindered the development of such products.

 

Away from the central banks issuing the third batch of 61 to pay a license to the past more than five months after, according to informed sources, the fourth installment payment of the license will be issued next month, and the number may be nearly a hundred. Industry insiders estimate that as a large number of enterprises to obtain the access qualifications of the payment industry will enter shuffle stage, the next

three years will be gradually established in the market of third-party payment.

26 May 2011, the People's Bank to the 27 third-party payment companies issued the first batch of "pay business license". On August 31 the same year, the central bank announced the second batch of third-party payment of the license list of companies, a total of 13 enterprises to obtain a license. In this year's last day - December 31, 61 third-party payment companies to obtain licenses.

According to statistics, the central bank has 256 third-party payment companies to pay business license application for the publicity, of which there are 101 enterprises in the previous three licensing process to obtain a license.

Industry sources say that the fourth installment payment of the license list has been initially set, just waiting for final approval. "The license granted will be more, there may be nearly home." Informed sources, it is estimated that the approved enterprises for regional third-party payment companies. The reporter failed to confirm this information from the central bank.

However, the concern of the industry today on the license has been unlike so enthusiastic. "This is because after three rounds of licenses issued, the license is not a scarce resource." Industry sources said, in the current round of licensing, the more need to focus on previously been licensed companies will apply for the new payment services.

Quick money CEO Guan Guoguang earlier interview with this reporter believes that the issuance of a license to promote the development of the payments industry, and makes this industry gradually evolved into an industry chain. According to statistics, in 2012 China's payment industry, the Internet payment business transaction amounted to 2.2 trillion yuan, an increase of 118.1%; January-March 2012, the transaction amounted to 776 billion yuan, an increase of 112.6%.

First when the three licenses, both industry sources said this will have a greater impact on the industry, and there will be more whipsaw and mergers and acquisitions. However, so far, third-party payment companies did not occur to a large merger cases, the industry is moving in the direction of cultivating market segments. Each received a license has its own live move. A payment of corporate executives, told reporters that many companies can profit immediately to stop throwing money at the behavior of the enclosure.

The industry believes that, in the round of the licensing process, the payments business has yet to obtain the appropriate license, it will likely become the object of the payment of corporate mergers and acquisitions. Kara, chairman of Sun Taoran yesterday said it expects the next three years, third-party payment market structure will complete the shuffle.

Domestic and business market, or a bit crowded, third-party payment giant

enterprises are starting to turn its attention to cross-border business. Now includes the Paypal, TenPay, as well as quick money, including third-party payment companies have started cross-border payment services to explore. Although each company are "sincere", but because regulators face the payment of corporate cross-border business, yet the introduction of more detailed regulations, but also makes each payment companies are particularly cautious. However, according to industry sources, is expected later this year will probably have some breakthrough.

Although the NFC into the iPhone or some other device, but did not prevent the booming

credit card payment service development of mobile payment. According to Gartner's recently released research data revealed that the mobile payment transaction volume in 2012 will reach $ 171.5 billion, an increase of 60 percent from $ 105.9 billion last year; the number of users is increased from 160 million in 2011 to 212.2 million this year , an increase of 32%.

Gartner also expects mobile payment transaction size is expected to exceed $ 617 billion by 2016, while the number of users to use mobile payment services will reach 448 million. Means of transaction, SMS continues to occupy the dominant position of underdeveloped market trading, still occupy an important position in the more mature developed markets to complete the transaction through the mobile Internet portal. Gartner does not think the NFC development reasons for the slow in the mobile phone manufacturers, on the contrary, Gartner believes that this is the problem of the whole industry chain, NFC payment related to changes in user behavior, and needs of stakeholders such as banks, mobile operators, as well as credit card integration between the Internet and other.

The fragmentation of the mobile payment industry will continue from the point of view the service providers or technology providers, each will continue to enhance their strength. For businesses and consumers is not necessarily a good thing, but this may be the ultimate success on the road must pass through a road. With the maturity of mobile payment industry as a whole, the individual needs of the market will continue to be enhanced, in particular the special needs of the local market will differ, and may require different solutions and different modes. Therefore, the future is likely to be an environment of

online payment solution symbiotic giants and local small businesses.

At the same time, Gartner believes, the future of mobile payments will be Amazon and eBay, the leading on the network; and online, like Starbucks App mode most likely is the most feasible in the future mode.

The past, the concept of e-commerce electronic payment, in fact, the traditional economies in transition can also be leveraging e-commerce to promote the "off".

Recently, Pearl River Financial Forum held in Guangzhou, said Lihan Dong, deputy secretary general of the Guangdong Provincial Government, Guangdong, Guangzhou electronic payment and e-commerce to accelerate the development will contribute to the construction of the Guangdong financial province and Guangzhou regional financial center, and then speed up the Guangdong economy restructuring and credit card payment service upgrading. Li Handong said that Guangzhou has a cultural tradition of the Millennium mercantilism, Chong will vigorously support the development of electronic commerce, to create a good environment for the favorable development of electronic commerce, and strive to create the digital age "network operators".

At the Forum, the industry from the banking, payments and e-commerce giant paid for the Guangzhou market, the electricity supplier market bigger and stronger to offer.

Guangzhou to pay a huge market space

Li Handong said at the forum, e-commerce to rise rapidly, the traditional business faces many challenges today, with the Millennium mercantile, Chong Shang culture traditional Guangzhou has also ushered in a new historical turning point. Guangzhou will also through the strong support of e-commerce development, to create a favorable environment conducive to e-commerce development, and strive to build the digital age "network providers" to continue the heritage of Guangzhou Millennium.

Quick money CEO Guan Guoguang (microblogging) pointed out that Guangzhou is a very centralized distribution center side of a trade, whether it is from Asia or from the Inter-American point of view, the trade distribution of the local culture intertwined most concentrated. Guangzhou area as a platform for material circulation, the advantage in the country are very obvious. With the development of e-commerce, this advantage will become Guangzhou's unique characteristics.

"Quick money in Guangzhou, education, aviation, insurance and logistics industry, such as a considerable number of traditional industries do a lot of groundwork," Kwan think, Guangzhou in the future certainly will transition development, in the original rely on traditional entities, trade will go to more efficient e-commerce, not only across the country, may also cross-border. The coming Canton Fair Canton Fair that never ended, 24 hours a year can be traded, then this will become one of the largest nationwide product or service the import and export platform. Corresponding to the payment of services of various types, including supply chain, including trade finance, including cross-border, will be a very important market space. Kwan, Guangzhou to pay a huge market space in the process of economic transformation.

Guangdong Development Bank official said, bear the bounden responsibility and sense of corporate mission as the national joint-stock commercial banks of the only one headquartered in Guangzhou, Guangdong Development Bank in the Guangzhou Economic and strategic transformation.

Cai Lifeng, deputy governor of Guangdong Development Bank, said that demand from the market point of view, the annual growth of e-commerce transactions "big cake", financial institutions and non-financial institutions have a huge space for development. With the common development of the industry chain parties, the future of financial services types will gradually expand to include iron and steel, logistics, funds, insurance, education and many other traditional areas, by the mere payment and settlement services upgrade to a comprehensive industry solution.

Banks and payment companies are not a monopoly

Recently, ICBC to suspend open Kara repayment port incident sparked speculation that subtle changes of the cooperative relationship between enterprises and banks, the market for third-party payment. In this forum, the third-party payment and the relationship between the bank has also become the focus of much debate.

Kwan, third-party payment and the stability of the banks depends on the positioning match. "Our relationship with the bank is very commercial market price is determined by supply and demand, our position will cause prices to gradually become more rational, more market-oriented. With the banks are unable to monopolize the market. Payment and bank co-operation win-win, can not damage the interests of the bank, only to reach such agreement, it may be long if the payments business into a commercial bank, then, under a highly regulated environment, innovation will be more slow and rely on technology to promote innovation, but always under the definition of commercial banks, must comply with the rules of the commercial banks. two choices tell us to go the way of commercial banks is dead. "Kwan stressed.

Payment of security is not a hardware problem

Another major concern to the industry payment security has also become a hot topic in the Forum. GF Fang Qi, general manager of e-banking department pointed out that, regardless of the bank or payment companies, payment of security hardware has reached the highest in the world. "I know the banks of the recent rumors U shield vulnerable, I engaged in electronic banking did not encounter more than a decade U shield under attack to crack the case."

Fang Qi, why people still feel unsafe when paid, on the one hand there are habits. "We are engaged in electronic payment business or industry as a whole to take, such as two-factor authentication, dynamic password, we used multiple means of online payment solution digital certificates, phone verification, but we do electronic transactions using a mobile phone, mobile phone not the same with the previous phone and it has become a vector of the elements of the transaction, so, we want to improve the safety level in particular, how do we protect our wallets, on how to care for our phone. "Fang Qi believes that the current user does not form such a concept.

In addition, Fang Qi appeal from the law, including law enforcement system and judicial practice in terms of e-commerce businesses and our customers benefit protection.